Free resources make it easy to share the Every Crossing Counts message.
A young man holds his long white cane upright while assessing the traffic pattern before crossing.
Every Crossing Counts campaign materials and outreach tools are available for individuals and organizations to use and share. Our goal is to spread the word and make street crossings safer for blind and low vision pedestrians. Recognition of Pine Tree Guide Dog Users as the campaign’s creator is appreciated but not required. Organizations are welcome to add their own name, logo, or contact information to campaign materials when appropriate.
Materials to Share
Campaign Flyer
Our one-page flyer is designed for easy printing and sharing at community events, meetings, businesses, public spaces, and other locations.
Tri-Fold Brochure
Our print-ready tri-fold brochure was designed for full-bleed printing, with color and images extending to the edges of the finished brochure. Two print-ready versions are available. Check with your printer to determine which version is preferred.
Please note: This brochure is formatted for tri-fold printing, so the panels in the PDF do not appear in normal reading order. Read the Accessible Brochure Description for the brochure content in the correct reading order.
Driver’s Guide to Safer Street Crossings
Learn how to recognize white canes and guide dogs and follow simple driving practices that support safer street crossings for blind and low vision pedestrians.
Campaign Logo
Use the Every Crossing Counts logo on signs, displays, social media, websites, and other materials that promote the campaign.
Using the logo online? Alt text is a brief description of an image that makes it accessible to people using screen readers. You can use this ready-made alt text:
“A bright yellow diamond-shaped sign with a thick black border. The words ‘Every Crossing Counts’ are stacked above black silhouettes of a white cane user and a guide dog team walking in the same direction.”
Need a high-resolution file for printing or design work? Email us to request the logo in EPS format.
T-Shirt Design
Our T-shirt design can be used to print shirts and other merchandise for your organization, event, or local awareness activities. It features the campaign logo and the message Stay Alert. Slow Down. Yield.
Using the T-shirt design online? You can use this ready-made alt text:
“Every Crossing Counts T-shirt design featuring a bright yellow diamond-shaped sign with a thick black border. Inside the sign, the words ‘Every Crossing Counts’ are stacked above black silhouettes of a person using a white cane and a guide dog team walking in the same direction. Below the sign, ‘STAY ALERT. SLOW DOWN. YIELD.’ appears in bold, black, all-capital lettering.”
Need a high-resolution file for printing or design work? Email us to request the T-shirt design in EPS format.
Children’s Bookmark
COMING SOON!
Our two-sided bookmark introduces children to white canes and guide dogs and builds awareness they can carry with them as future drivers and cyclists.
Outreach Tools
Ways to Share the Campaign
Explore simple ways to share the campaign, from setting up an information table or library display to holding a community presentation or awareness walk.
Sample Press Release
Customize this sample press release to introduce Every Crossing Counts to local news outlets and promote campaign activities in your community.
Campaign Talking Points
Use these talking points when speaking with community groups, news outlets, public officials, or others about the Every Crossing Counts message.
Get in Touch
For questions about Every Crossing Counts or how to use the campaign resources,
We’d also love to hear how you’re sharing the campaign in your community. Send us a note about what you’re doing, and feel free to include photos that we may be able to share on our Facebook page.
Return to the Every Crossing Counts home page.
