The Every Crossing Counts tri-fold brochure is a bright, polished public-safety brochure featuring a bold blue, yellow, white, and black color scheme. It combines large headlines, concise safety guidance, and photographs of blind and low vision pedestrians using white canes and guide dogs.
Front Cover
The front cover features the title “Every Crossing Counts” in large black lettering against a vivid yellow background. Beneath it, white text on blue reads:
“Making street crossings safer for blind and low vision pedestrians.”
A large photograph shows a young woman crossing a street with a black Lab guide dog. Layered over the upper right of the photograph is a small circular image of a woman walking with a white cane. Her head slightly overlaps the thick yellow border of the circle, while part of her white cane extends well beyond the circle into the larger photograph, creating a three-dimensional effect.
At the bottom, the cover reads:
“Whether you drive or cycle, your actions matter. Help make every crossing count.”
Inside Fold Panel
This panel has a bright yellow background and begins with a brief description of the campaign:
Every Crossing Counts is a public safety awareness campaign that helps drivers and cyclists recognize blind and low vision pedestrians and respond in ways that make street crossings safer for everyone.
Below the introduction is a photograph of a young man wearing sunglasses and using a long white cane as he stands at a curb beside a pedestrian crossing signal.
The lower section, titled “We All Share the Road,” reads:
Most people step off a curb without a second thought. But for people with vision loss, crossing the street takes training, skill, and trust that others on the road will do their part.
Whether you’re driving or cycling through a quiet neighborhood or a busy intersection, a white cane or a guide dog is your signal to slow down, use caution, and yield the right of way.
Interior Spread
The inside of the brochure presents the campaign’s three main actions under the prominent heading:
Stay Alert. Slow Down. Yield.
Three ways to make every crossing count.
1. Stay Alert
Watch for pedestrians using a white cane or a guide dog.
Two close-up photographs illustrate these identifying signals: one shows a person using a white cane, and the other shows a German Shepherd guide dog wearing a harness.
- A long white cane, with or without a red tip, indicates the user is blind or has low vision.
- A guide dog wears a specialized harness with a rigid handle, clearly distinguishing it from a pet.
2. Slow Down
Use extra caution when approaching a pedestrian using a white cane or guide dog. Slowing down gives you more time to assess the situation and respond safely.
The accompanying photograph shows a cyclist waiting as a woman with a yellow Lab guide dog prepares to cross the street.
3. Yield
Give the right of way. Yielding gives pedestrians time and space to make a safe crossing. In most states, white cane laws provide heightened protections for pedestrians using white canes or guide dogs.
The accompanying photograph shows a woman crossing a busy street while cars and a cyclist yield the right of way.
On the far right of the interior spread is a dark-blue panel titled “Your Actions Matter.” It provides additional guidance for drivers and cyclists:
- Be attentive — Look out for pedestrians using white canes or guide dogs. Early recognition gives you time to respond safely.
- Don’t rely on eye contact or gestures — These are not reliable ways to communicate with pedestrians with vision loss.
- Don’t honk or ring your bell — Pedestrians can only guess what the sound means or whether it’s even meant for them. It can also make them feel rushed, drown out the traffic sounds they use to judge crossings, or startle them.
- Be patient — Entering or blocking the crossing at any point before pedestrians have fully crossed the street can create uncertainty, disrupt their sense of direction, or force them to step around the vehicle into the roadway.
At the bottom of the panel, a photograph shows a man crossing with a yellow Lab guide dog while two cyclists yield behind him.
Back Cover
The back panel has a deep-blue background and is headed “You Have the Power to Make Every Crossing Count” in large yellow lettering.
White text reads:
By staying alert, slowing down, and yielding, you help create streets where blind and low vision pedestrians can cross with greater safety and independence.
Below the text are cutout images of two women: one walking with a long white cane and the other walking with a golden retriever guide dog.
Near the bottom is the yellow, diamond-shaped Every Crossing Counts logo, outlined with a thick black border. The words “Every,” “Crossing,” and “Counts” are stacked vertically in black, with one word on each line. Beneath the text are black silhouettes of a person using a white cane and a person walking with a guide dog, both traveling in the same direction. Below the logo are EveryCrossingCounts.org and a QR code.
Overall Design
The brochure has a bold, high-contrast appearance. Its blue and yellow color scheme, prominent campaign messages, photographs, and clear calls to action make it visually engaging and easy to recognize as a pedestrian-safety publication.