The Pine Tree Guide Dog Users new flyer for businesses is professionally designed to capture the viewer’s interest. Please read on to learn more about the design, colors, images and text shown in the flyer.
Flyer Design
The flyer is designed in a portrait (vertical) orientation in color. It is formatted to be printed single-sided on 8.5” x 11” paper.
Colors & Images
The title of the flyer appears in large dark green letters with an orange shadow-like effect to give the letters a three-dimensional look. It is centered and split into two lines at the top of the page as follows:
Three Things to Know
About Real Service Animals
Under the title, the following black text appears inside a soft peach -colored banner that horizontally spans across the page:
“Since service animals are NOT required to wear a vest or have other ID, here are three ways to recognize a legitimate service animal.”
The words “not required” and “legitimate” appear in bold lettering.
In the main part of the flyer, there are three sections. Each section contains a title in bold letters, text, and a photo of a service animal and its handler. All of the photos are framed by a dark green circle with a small portion of the handler’s body outside of the green border, giving the whole image a three-dimensional look.
The image in section one shows a photo of a woman dressed in jeans and a white sleeveless top. Her right hand is signaling to her golden retriever guide dog to make a left turn down onto the sidewalk.
The photo in section two shows a man dressed in gray shorts, a gray sweatshirt, and a hat. He has a backpack slung over his shoulder and is walking with his black & white service animal along the ocean on a sandy beach.
The final photo in section 3 shows a veteran dressed in jeans and a blue short-sleeve shirt and beret with numerous tattoos on his arms. He’s hugging his yellow Lab service animal as the team waits in the mall.
At the end of the flyer, the ADA website and phone number for the ADA information line appears in bold, dark green lettering. At the bottom of the page, the Pine Tree Guide Dog Users logo appears in the left corner. The name of the organization and PineTreeGuideDogUsers.org are in the center, and on the bottom right corner is a QR code.
Text of Flyer
Three Things to Know
About Real Service Animals
Since service animals are NOT required to wear a vest or have other ID, here are three ways to recognize a legitimate service animal.
1. Real Service Animals Perform Specific Tasks.
Service animals are working dogs, not pets. They may range in size and breed but ALL are specially trained to do work or perform tasks that are directly related to a person’s disability. When it’s not obvious what service the dog provides, staff may ask two questions: (1) is the dog a service animal required because of a disability, and (2) what work or task has the dog been trained to perform.
2. Real Service Animals Are Trained to be Calm.
From an early age, service animals are carefully exposed to a variety of environments and situations. They are socialized with people, other animals, and taught basic obedience. By the time they become service animals, they are confident, well-adjusted, and able to reliably perform their essential services, no matter what. Without such training, dogs may become overly stressed, leading to inappropriate behaviors that are not suitable for public places.
3. Real Service Animals Are Well Behaved in Public.
When service animals are working, they are not permitted to repeatedly bark, growl, jump, lunge, or freely wander around. They don’t bite or harm people or other animals, and they don’t urinate and defecate on the floors. If a particular service animal is out of control and the handler doesn’t take effective action to control it, staff may request that the animal be removed from the premises.
For more information about service animals and the ADA, please visit ADA.gov or call the ADA Information Line at 800-514-0301.
Pine Tree Guide Dog Users www.PineTreeGuideDogUsers.org
Download and print PTGDU’s new flyer for businesses.